Customers
Revenue gap ÷ revenue per new customer. This is the number of new customers required if the entire gap is filled through new business.
Growth Plan Check · v1
Can your growth plan actually work?
Start with the revenue target. The model works backward through demand, conversion, acquisition cost and sales capacity to show what the plan requires.
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Revenue target
$
$
$
Use the revenue value that matches your planning period.months
Conversion
%
Example: 20% means 1 in 5 leads becomes a real opportunity.%
Your close rate after an opportunity is qualified.Sales capacity
Economics
$
Use your best blended acquisition cost.%
Used only to compare acquisition spend with incremental gross profit.What has to be true?
Your $10.0M growth gap requires:
New customers417
Sales opportunities2,778
Leads13,889
Estimated acquisition spend$2.1M
Customers current sellers can handle240
Additional sellers needed6
Planning readout
Sales capacity is the first visible constraint.
Your current team can support about 240 new customers in this planning window, while the target requires 417. At the capacity you entered, the plan needs roughly 6 additional sellers or an equivalent increase in productivity.
What this model does — and does not — tell you
- It turns the assumptions you provide into a consistent planning model; it does not predict demand.
- It assumes the incremental revenue target is filled by new customers. Retention, expansion and price changes should be reflected in your inputs.
- It does not judge lead quality, sales-cycle timing, seasonality or operational delivery capacity.
Why these numbers?
Opportunities and leads
The model works backward through the conversion rates you provide. Lower conversion rates increase the amount of demand the plan requires.
Selling capacity
Current sellers × new customers each seller can close per month × planning months. This shows whether the current sales team can support the plan.